Team Forty

Behind the scenes with the crew at Forty, a Phoenix, Arizona marketing agency.

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How NOT to pick a slogan for your new business

After seeing a few of these today, I wondered how many I could find in 15 minutes. Here’s what I came up with:

Create. Organize. Share. Connect. (blist)
Experience. Share. Connect. (geotract)
Connect. Share. Live. (KIJIG)
Create. Share. Connect. (Factory Joe)
Discover. Share. Connect. Discuss. (InfoAddict)
Play. Share. Connect. (PSC Site)
Express. Share. Connect. Enjoy. (Gapuchi)
Share. Connect. Grow. Act. (Get Real)
Remember. Share. Connect. (Memoloop)
Watch. Listen. Share. Connect. (Ruckus Network)
Create. Share. Discover. Connect. (Fraxi)
Create. Connect. Share. (MateCube)
Share. Learn. Connect. Make a Difference. (Care2)
Connect. Share. Care. (UPHS)
Connect. Share. Grow. (Annese)
Share. Connect. Grow. (4marks)
Create. Share. Change the World. (connect2earth)
Connect. Engage. Innovate. (I-Open)
Engage. Learn. Connect. (TeachTown)
Connect. Attract. Engage. (Xuropa)
Think. Engage. Connect. (OPB)
Create. Share. Sell. (Hurox)
Create. Vote. Share. (Twiigs)
Dream. Create. Share. (Pod Collective)
Play. Create. Share. (Yuva)
Create. Share. Earn. (open4)
Create. Send. Share. (MPLIX)
Print. Create. Share. (hp DP)
Create. Attract. Engage. Connect (TM2)

..and that’s just barely scratching the surface.

37signals warned about this several years ago, but some marketing folks apparently didn’t get the memo.

- James